Cody Rhodes (real name: Cody Garrett Runnels, born June 30, 1985) is a professional wrestler, actor, and entrepreneur. As a top WWE superstar and co-founder of All Elite Wrestling (AEW), Rhodes has become one of the most influential names in modern wrestling. His in-ring achievements and off-screen business ventures have significantly contributed to his growing wealth.
Estimated Net Worth (2025)
As of 2025, Cody Rhodes’ net worth is estimated to be approximately $8 million to $10 million.
This valuation includes earnings from his WWE salary, merchandise sales, sponsorships, and side ventures such as training schools and brand endorsements.
Income Sources
1. WWE Salary
Since returning to WWE in 2022 and climbing to main-event status, Rhodes reportedly earns around $3 million annually, including bonuses from pay-per-view events like WrestleMania.
2. Merchandise Sales
Rhodes is one of WWE’s top merchandise sellers. During WrestleMania weekend alone, merchandise sales reportedly surpassed $1 million. Wrestlers typically earn a percentage of those sales, adding hundreds of thousands to his income yearly.
3. Brand Endorsements
Cody has partnered with brands such as:
- PRIME Hydration
- Mattel
- Wheatley Vodka
Endorsement deals likely contribute $200,000 to $500,000 annually, depending on campaign size and contract length.
4. Live Appearances & Royalties
Outside the ring, Cody earns from fan events, promotional appearances, and royalties from video games and WWE Network specials.
5. The Nightmare Factory
Rhodes co-founded The Nightmare Factory, a professional wrestling school based in Georgia. The school generates income through training programs and seminars for aspiring wrestlers.
Income Breakdown (Estimated)
| Income Source | Annual Earnings |
|---|---|
| WWE Contract | $3 million |
| Merchandise Royalties | $500,000+ |
| Brand Endorsements | $200,000 – $500,000 |
| Wrestling School & Events | $100,000 – $300,000 |
| Royalties & Misc. Earnings | $50,000 – $150,000 |
Assets & Lifestyle
Cody owns a luxury home in Florida and a collection of high-end vehicles, including a Lamborghini and Rolls-Royce. He maintains an athletic lifestyle and occasionally shares glimpses of his personal life through interviews and social media.
While his wealth isn’t on par with some multi-decade veterans in the industry, it’s comparable to celebrities in other fields. For instance, financial figures like John Teets Net Worth—while from an entirely different industry—also reflect the value of consistent branding and executive strategy.
Frequently Asked Questions
How much does Cody Rhodes make a year?
Rhodes earns around $3 million annually from WWE, not including other revenue streams like endorsements and merchandise.
Is Cody Rhodes richer than Roman Reigns?
Roman Reigns reportedly has a higher net worth (~$12 million), but Cody is rapidly closing the gap due to increased brand presence and recent title pushes.
Does Cody still own part of AEW?
No. When Rhodes left AEW to return to WWE in 2022, he relinquished his executive role and any ownership stakes.
What businesses does Cody own?
Cody co-owns The Nightmare Factory, a pro wrestling training school, and has other branding deals contributing to his income.
Is Cody Rhodes’ net worth increasing?
Yes. With more merchandise, main-event pushes, and expanding endorsements, his net worth is expected to rise further in the coming years.
Final Thoughts
Cody Rhodes has transformed from mid-card wrestler to main-event star and business success. Through savvy branding, consistency, and smart partnerships, he’s built a net worth of $8–10 million and remains one of WWE’s most marketable athletes.
As he continues to headline major events and expand his presence both inside and outside wrestling, Cody Rhodes’ financial future looks as strong as his in-ring legacy.
